{
  "schemaVersion": 1,
  "id": "frase-vs-copy-ai",
  "products": [
    "frase",
    "copy-ai"
  ],
  "conclusion": "Frase and Copy.ai are closely matched for core workflows. Both support free plan, API access, long-form writing, and blog generation; both offer a trial. Frase has confirmed keyword research. Copy.ai has confirmed email copy and product descriptions. Monthly price is $39 for Frase and $29 for Copy.ai.",
  "decisionPoints": [
    {
      "path": "pricing.startingPrice",
      "importance": 9,
      "kind": "value-difference",
      "text": "Monthly price is $39 for Frase and $29 for Copy.ai."
    },
    {
      "path": "vertical.emailCopy",
      "importance": 7,
      "kind": "evidence-gap",
      "text": "Copy.ai has confirmed email copy; email copy is not yet confirmed for Frase."
    },
    {
      "path": "vertical.productDescriptions",
      "importance": 7,
      "kind": "evidence-gap",
      "text": "Copy.ai has confirmed product descriptions; product descriptions is not yet confirmed for Frase."
    },
    {
      "path": "vertical.keywordResearch",
      "importance": 7,
      "kind": "evidence-gap",
      "text": "Frase has confirmed keyword research; keyword research is not yet confirmed for Copy.ai."
    }
  ],
  "sharedStrengths": [
    {
      "path": "pricing.freeTier",
      "label": "Free plan",
      "importance": 9
    },
    {
      "path": "pricing.trial",
      "label": "Free trial",
      "importance": 9
    },
    {
      "path": "technical.api",
      "label": "API",
      "importance": 8
    },
    {
      "path": "vertical.longFormWriting",
      "label": "Long-form writing",
      "importance": 7
    },
    {
      "path": "vertical.blogGeneration",
      "label": "Blog generation",
      "importance": 7
    }
  ],
  "coverage": {
    "a": 77,
    "b": 50,
    "gap": 27
  },
  "facts": [
    {
      "path": "vertical.longFormWriting",
      "label": "Long-form writing",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "frase": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-0fcf14a1f74e8fa1"
        ],
        "evidence": [
          {
            "sourceId": "ingest-0fcf14a1f74e8fa1",
            "excerpt": "SEO Content Optimization Frase reads what the top results cover, drafts your page in your voice, and scores it as you write",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "copy-ai": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-6d0785d7911ae429"
        ],
        "evidence": [
          {
            "sourceId": "ingest-6d0785d7911ae429",
            "excerpt": "Power your content engine with AI — SEO, thought leadership, use cases, social, and more.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.blogGeneration",
      "label": "Blog generation",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "frase": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-0fcf14a1f74e8fa1"
        ],
        "evidence": [
          {
            "sourceId": "ingest-0fcf14a1f74e8fa1",
            "excerpt": "SEO Content Optimization Frase reads what the top results cover, drafts your page in your voice",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "copy-ai": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-6b37d0afcb8c45be"
        ],
        "evidence": [
          {
            "sourceId": "ingest-6b37d0afcb8c45be",
            "excerpt": "from creating blog posts and product descriptions",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.marketingCopy",
      "label": "Marketing copy",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "frase": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-0fcf14a1f74e8fa1"
        ],
        "evidence": [
          {
            "sourceId": "ingest-0fcf14a1f74e8fa1",
            "excerpt": "Content Atomization Frase turns one published post into the LinkedIn carousel, the Twitter thread, and the newsletter, in your voice.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "copy-ai": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-6d0785d7911ae429"
        ],
        "evidence": [
          {
            "sourceId": "ingest-6d0785d7911ae429",
            "excerpt": "Power your content engine with AI — SEO, thought leadership, use cases, social, and more.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.socialMediaCopy",
      "label": "Social media copy",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "frase": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-0fcf14a1f74e8fa1"
        ],
        "evidence": [
          {
            "sourceId": "ingest-0fcf14a1f74e8fa1",
            "excerpt": "Content Atomization Frase turns one published post into the LinkedIn carousel, the Twitter thread, and the newsletter, in your voice.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "copy-ai": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-6d0785d7911ae429"
        ],
        "evidence": [
          {
            "sourceId": "ingest-6d0785d7911ae429",
            "excerpt": "Power your content engine with AI — SEO, thought leadership, use cases, social, and more.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.emailCopy",
      "label": "Email copy",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "frase": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "copy-ai": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-6d0785d7911ae429"
        ],
        "evidence": [
          {
            "sourceId": "ingest-6d0785d7911ae429",
            "excerpt": "Deeply research accounts + contacts to draft high-quality sales outreach.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.productDescriptions",
      "label": "Product descriptions",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "frase": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "copy-ai": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-6b37d0afcb8c45be"
        ],
        "evidence": [
          {
            "sourceId": "ingest-6b37d0afcb8c45be",
            "excerpt": "from creating blog posts and product descriptions",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.seoOptimisation",
      "label": "SEO optimisation",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "frase": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-0fcf14a1f74e8fa1"
        ],
        "evidence": [
          {
            "sourceId": "ingest-0fcf14a1f74e8fa1",
            "excerpt": "SEO Content Optimization Frase reads what the top results cover, drafts your page in your voice, and scores it as you write",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "copy-ai": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-6d0785d7911ae429"
        ],
        "evidence": [
          {
            "sourceId": "ingest-6d0785d7911ae429",
            "excerpt": "Power your content engine with AI — SEO, thought leadership, use cases, social, and more.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.keywordResearch",
      "label": "Keyword research",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "frase": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-0fcf14a1f74e8fa1"
        ],
        "evidence": [
          {
            "sourceId": "ingest-0fcf14a1f74e8fa1",
            "excerpt": "SEO Research Frase reads the top results, surfaces the questions real searchers ask, and builds the brief that names the gaps you can win.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "copy-ai": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.contentBriefs",
      "label": "Content briefs",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "frase": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-0fcf14a1f74e8fa1"
        ],
        "evidence": [
          {
            "sourceId": "ingest-0fcf14a1f74e8fa1",
            "excerpt": "SEO Research Frase reads the top results, surfaces the questions real searchers ask, and builds the brief that names the gaps you can win.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "copy-ai": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.webResearch",
      "label": "Web research",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "frase": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-0fcf14a1f74e8fa1"
        ],
        "evidence": [
          {
            "sourceId": "ingest-0fcf14a1f74e8fa1",
            "excerpt": "SEO Research Frase reads the top results, surfaces the questions real searchers ask, and builds the brief",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "copy-ai": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-6d0785d7911ae429"
        ],
        "evidence": [
          {
            "sourceId": "ingest-6d0785d7911ae429",
            "excerpt": "Deeply research accounts + contacts to draft high-quality sales outreach.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.citations",
      "label": "Citations",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "frase": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-c768173931aaaf00"
        ],
        "evidence": [
          {
            "sourceId": "ingest-c768173931aaaf00",
            "excerpt": "Cites your own pages Every answer links back to the page it came from",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "copy-ai": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.brandVoice",
      "label": "Brand voice",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "frase": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-0fcf14a1f74e8fa1"
        ],
        "evidence": [
          {
            "sourceId": "ingest-0fcf14a1f74e8fa1",
            "excerpt": "Brand Voice Frase learns your voice from a few samples and your own notes, then applies one profile across every writer on the team.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "copy-ai": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-df6210b1b55e38a5"
        ],
        "evidence": [
          {
            "sourceId": "ingest-df6210b1b55e38a5",
            "excerpt": "Brand Voice by Copy.ai ensures your content remains true to your brand's voice across all platforms.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.customStyles",
      "label": "Custom styles",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "frase": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-0fcf14a1f74e8fa1"
        ],
        "evidence": [
          {
            "sourceId": "ingest-0fcf14a1f74e8fa1",
            "excerpt": "Brand Voice Frase learns your voice from a few samples and your own notes, then applies one profile across every writer on the team.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "copy-ai": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.templates",
      "label": "Templates",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "frase": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "copy-ai": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.rewriting",
      "label": "Rewriting",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "frase": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-0fcf14a1f74e8fa1"
        ],
        "evidence": [
          {
            "sourceId": "ingest-0fcf14a1f74e8fa1",
            "excerpt": "Optimize Existing Content",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "copy-ai": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.grammarChecking",
      "label": "Grammar checking",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "frase": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "copy-ai": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.plagiarismChecking",
      "label": "Plagiarism checking",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "frase": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "copy-ai": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.factChecking",
      "label": "Fact checking",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "frase": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "copy-ai": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.languages",
      "label": "Languages",
      "group": "Capacity",
      "importance": 7,
      "includeInCoverage": true,
      "frase": {
        "value": 70,
        "status": "verified",
        "sourceIds": [
          "ingest-8ac2ac7d2fd7c0bf"
        ],
        "evidence": [
          {
            "sourceId": "ingest-8ac2ac7d2fd7c0bf",
            "excerpt": "Write natively in 70+ languages, never translated.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "copy-ai": {
        "value": 25,
        "status": "verified",
        "sourceIds": [
          "ingest-6b37d0afcb8c45be"
        ],
        "evidence": [
          {
            "sourceId": "ingest-6b37d0afcb8c45be",
            "excerpt": "You can create content in the following 25+ languages",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.bulkGeneration",
      "label": "Bulk generation",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "frase": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-0fcf14a1f74e8fa1"
        ],
        "evidence": [
          {
            "sourceId": "ingest-0fcf14a1f74e8fa1",
            "excerpt": "Programmatic SEO Frase finds the page families worth building, drafts each one in your brand voice, and scores it before it ships.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "copy-ai": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.wordpressIntegration",
      "label": "WordPress integration",
      "group": "Integrations",
      "importance": 7,
      "includeInCoverage": true,
      "frase": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-0a378604b626fc53"
        ],
        "evidence": [
          {
            "sourceId": "ingest-0a378604b626fc53",
            "excerpt": "Frase publishes drafts, scheduled, or live posts straight to WordPress",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "copy-ai": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "vertical.browserExtension",
      "label": "Browser extension",
      "group": "Platforms",
      "importance": 7,
      "includeInCoverage": true,
      "frase": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      },
      "copy-ai": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "technical.api",
      "label": "API",
      "group": "Technical",
      "importance": 8,
      "includeInCoverage": true,
      "frase": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-0a378604b626fc53"
        ],
        "evidence": [
          {
            "sourceId": "ingest-0a378604b626fc53",
            "excerpt": "REST API Programmatic access to content, SERP, and audit endpoints, with webhooks for real-time events. Available on every plan.",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "copy-ai": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-4ef16109d92e66d0"
        ],
        "evidence": [
          {
            "sourceId": "ingest-4ef16109d92e66d0",
            "excerpt": "API Access & Bulk Workflow Runs",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.teamCollaboration",
      "label": "Team collaboration",
      "group": "Features",
      "importance": 7,
      "includeInCoverage": true,
      "frase": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-ad5027ce3ed22ab3"
        ],
        "evidence": [
          {
            "sourceId": "ingest-ad5027ce3ed22ab3",
            "excerpt": "3 seats and 5 sites, with extra seats at $29/mo",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "copy-ai": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-4ef16109d92e66d0"
        ],
        "evidence": [
          {
            "sourceId": "ingest-4ef16109d92e66d0",
            "excerpt": "5 Seat",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      }
    },
    {
      "path": "vertical.monthlyWordLimits",
      "label": "Monthly word limits",
      "group": "Capacity",
      "importance": 7,
      "includeInCoverage": true,
      "frase": {
        "value": 10,
        "status": "verified",
        "sourceIds": [
          "ingest-ad5027ce3ed22ab3"
        ],
        "evidence": [
          {
            "sourceId": "ingest-ad5027ce3ed22ab3",
            "excerpt": "10 articles and 50 audit pages each month",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "copy-ai": {
        "value": null,
        "status": "unknown",
        "sourceIds": [],
        "evidence": [],
        "verifiedAt": null
      }
    },
    {
      "path": "pricing.freeTier",
      "label": "Free plan",
      "group": "Pricing",
      "importance": 9,
      "includeInCoverage": true,
      "frase": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-ad5027ce3ed22ab3"
        ],
        "evidence": [
          {
            "sourceId": "ingest-ad5027ce3ed22ab3",
            "excerpt": "Free $0 100,000 page views a month",
            "supports": "positive"
          }
        ],
        "verifiedAt": "2026-09-05"
      },
      "copy-ai": {
        "value": true,
        "status": "verified",
        "sourceIds": [
          "ingest-6b37d0afcb8c45be"
        ],
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