# Pictory vs HeyGen for ai video creation software

Pictory and HeyGen are closely matched for core workflows. Both offer a trial; both support API access, text-to-video, script-to-video, and image-to-video. Pictory has confirmed text-to-speech. HeyGen has confirmed free plan and talking photos. Monthly price is $25 for Pictory and $29 for HeyGen.

## Key decision points

- HeyGen has confirmed free plan; free plan is not yet confirmed for Pictory.
- Monthly price is $25 for Pictory and $29 for HeyGen.
- HeyGen has confirmed talking photos; talking photos is not yet confirmed for Pictory.
- Pictory has confirmed text-to-speech; text-to-speech is not yet confirmed for HeyGen.

## Choose Pictory if…

- Choose Pictory if the lower monthly price is the deciding factor.
- Choose Pictory if confirmed text-to-speech matters to you; this detail is not yet confirmed for HeyGen.

## Choose HeyGen if…

- Choose HeyGen if confirmed free plan matters to you; this detail is not yet confirmed for Pictory.
- Choose HeyGen if confirmed talking photos matters to you; this detail is not yet confirmed for Pictory.

## Features

| Feature | Pictory | HeyGen |
| --- | --- | --- |
| Text-to-video | Yes (verified 5 September 2026; [source](https://pictory.ai/)) | Yes (verified 5 September 2026; [source](https://www.heygen.com/)) |
| Script-to-video | Yes (verified 5 September 2026; [source](https://pictory.ai/)) | Yes (verified 5 September 2026; [source](https://www.heygen.com/)) |
| Image-to-video | Yes (verified 5 September 2026; [source](https://pictory.ai/)) | Yes (verified 5 September 2026; [source](https://www.heygen.com/)) |
| AI avatars | Yes (verified 5 September 2026; [source](https://pictory.ai/)) | Yes (verified 5 September 2026; [source](https://www.heygen.com/)) |
| Custom avatars | Yes (verified 5 September 2026; [source](https://pictory.ai/pricing/)) | Yes (verified 5 September 2026; [source](https://www.heygen.com/pricing)) |
| Talking photos | Not confirmed | Yes (verified 5 September 2026; [source](https://www.heygen.com/pricing)) |
| Voice cloning | Yes (verified 5 September 2026; [source](https://pictory.ai/pricing/)) | Yes (verified 5 September 2026; [source](https://www.heygen.com/pricing)) |
| Text-to-speech | Yes (verified 5 September 2026; [source](https://pictory.ai/)) | Not confirmed |
| Video translation | Yes (verified 5 September 2026; [source](https://pictory.ai/)) | Yes (verified 5 September 2026; [source](https://www.heygen.com/)) |
| AI dubbing | Yes (verified 5 September 2026; [source](https://pictory.ai/)) | Yes (verified 5 September 2026; [source](https://www.heygen.com/)) |
| Automatic subtitles | Yes (verified 5 September 2026; [source](https://pictory.ai/pictory-features/auto-caption-videos)) | Yes (verified 5 September 2026; [source](https://www.heygen.com/)) |
| Screen recording | Yes (verified 5 September 2026; [source](https://pictory.ai/)) | Yes (verified 5 September 2026; [source](https://www.heygen.com/pricing)) |
| Stock video | Yes (verified 5 September 2026; [source](https://pictory.ai/pricing/)) | Yes (verified 5 September 2026; [source](https://www.heygen.com/pricing)) |
| Stock music | Yes (verified 5 September 2026; [source](https://pictory.ai/pricing/)) | Not confirmed |
| Templates | Yes (verified 5 September 2026; [source](https://pictory.ai/)) | Yes (verified 5 September 2026; [source](https://www.heygen.com/pricing)) |
| Brand kit | Yes (verified 5 September 2026; [source](https://pictory.ai/academy/how-to-create-and-apply-brand-kits-pictory-ai)) | Yes (verified 5 September 2026; [source](https://www.heygen.com/)) |
| 1080p export | Yes (verified 5 September 2026; [source](https://pictory.ai/pricing/)) | Yes (verified 5 September 2026; [source](https://www.heygen.com/pricing)) |
| 4K export | Not confirmed | Yes (verified 5 September 2026; [source](https://www.heygen.com/pricing)) |
| Watermark removal | Yes (verified 5 September 2026; [source](https://pictory.ai/pricing/)) | Yes (verified 5 September 2026; [source](https://www.heygen.com/pricing)) |
| Team collaboration | Yes (verified 5 September 2026; [source](https://pictory.ai/pricing/)) | Yes (verified 5 September 2026; [source](https://www.heygen.com/pricing)) |

## Capacity

| Feature | Pictory | HeyGen |
| --- | --- | --- |
| Voice languages | 29 (verified 5 September 2026; [source](https://pictory.ai/pricing/)) | 175 (verified 5 September 2026; [source](https://www.heygen.com/)) |
| Video generation minutes | 200 (verified 5 September 2026; [source](https://pictory.ai/pricing/)) | 30 (verified 5 September 2026; [source](https://www.heygen.com/pricing)) |

## Platforms

| Feature | Pictory | HeyGen |
| --- | --- | --- |
| Aspect ratios | Yes (verified 5 September 2026; [source](https://pictory.ai/pricing/)) | Not confirmed |

## Technical

| Feature | Pictory | HeyGen |
| --- | --- | --- |
| API | Yes (verified 5 September 2026; [source](https://pictory.ai/pictory-api-integrations)) | Yes (verified 5 September 2026; [source](https://www.heygen.com/)) |

## Pricing

| Feature | Pictory | HeyGen |
| --- | --- | --- |
| Free plan | Not confirmed | Yes (verified 5 September 2026; [source](https://www.heygen.com/pricing)) |
| Free trial | Yes (verified 5 September 2026; [source](https://pictory.ai/pricing/)) | Yes (verified 5 September 2026; [source](https://www.heygen.com/pricing)) |
| Monthly price | $25 (verified 5 September 2026; [source](https://pictory.ai/pricing/)) | $29 (verified 5 September 2026; [source](https://www.heygen.com/pricing)) |

## Commercial

| Feature | Pictory | HeyGen |
| --- | --- | --- |
| Affiliate programme | Yes (verified 5 September 2026; [source](https://pictory.ai/)) | Yes (verified 5 September 2026; [source](https://www.heygen.com/)) |

## Evidence

- **Pictory — Text-to-video:** Yes. Last verified 5 September 2026. Source: https://pictory.ai/. Evidence: “Text to Video”
- **HeyGen — Text-to-video:** Yes. Last verified 5 September 2026. Source: https://www.heygen.com/. Evidence: “Text to Video Create complete videos from a script using Text to Video.”
- **Pictory — Script-to-video:** Yes. Last verified 5 September 2026. Source: https://pictory.ai/. Evidence: “Script to Video”
- **HeyGen — Script-to-video:** Yes. Last verified 5 September 2026. Source: https://www.heygen.com/. Evidence: “Script-driven control”
- **Pictory — Image-to-video:** Yes. Last verified 5 September 2026. Source: https://pictory.ai/. Evidence: “Image to Video”
- **HeyGen — Image-to-video:** Yes. Last verified 5 September 2026. Source: https://www.heygen.com/. Evidence: “Image to Video Transform any image into a dynamic AI video in seconds.”
- **Pictory — AI avatars:** Yes. Last verified 5 September 2026. Source: https://pictory.ai/. Evidence: “AI Avatars”
- **HeyGen — AI avatars:** Yes. Last verified 5 September 2026. Source: https://www.heygen.com/. Evidence: “AI Avatar Generator”
- **Pictory — Custom avatars:** Yes. Last verified 5 September 2026. Source: https://pictory.ai/pricing/. Evidence: “Custom Avatars”
- **HeyGen — Custom avatars:** Yes. Last verified 5 September 2026. Source: https://www.heygen.com/pricing. Evidence: “Custom Video Avatars 1”
- **HeyGen — Talking photos:** Yes. Last verified 5 September 2026. Source: https://www.heygen.com/pricing. Evidence: “Photo Avatars”
- **Pictory — Voice cloning:** Yes. Last verified 5 September 2026. Source: https://pictory.ai/pricing/. Evidence: “Voice Cloning”
- **HeyGen — Voice cloning:** Yes. Last verified 5 September 2026. Source: https://www.heygen.com/pricing. Evidence: “Voice Cloning 1 voice clone Unlimited Unlimited”
- **Pictory — Text-to-speech:** Yes. Last verified 5 September 2026. Source: https://pictory.ai/. Evidence: “Text to Speech”
- **Pictory — Voice languages:** 29. Last verified 5 September 2026. Source: https://pictory.ai/pricing/. Evidence: “ElevenLab's AI voices in 29 languages”
- **HeyGen — Voice languages:** 175. Last verified 5 September 2026. Source: https://www.heygen.com/. Evidence: “175+ languages and dialects”
- **Pictory — Video translation:** Yes. Last verified 5 September 2026. Source: https://pictory.ai/. Evidence: “AI Video Translator”
- **HeyGen — Video translation:** Yes. Last verified 5 September 2026. Source: https://www.heygen.com/. Evidence: “Video Translation Break language barriers in one click”
- **Pictory — AI dubbing:** Yes. Last verified 5 September 2026. Source: https://pictory.ai/. Evidence: “Dubbing & Multilingual Voices”
- **HeyGen — AI dubbing:** Yes. Last verified 5 September 2026. Source: https://www.heygen.com/. Evidence: “AI Dubbing”
- **Pictory — Automatic subtitles:** Yes. Last verified 5 September 2026. Source: https://pictory.ai/pictory-features/auto-caption-videos. Evidence: “Pictory makes captioning videos fast and easy at no extra cost.”
- **HeyGen — Automatic subtitles:** Yes. Last verified 5 September 2026. Source: https://www.heygen.com/. Evidence: “auto captions”
- **Pictory — Screen recording:** Yes. Last verified 5 September 2026. Source: https://pictory.ai/. Evidence: “Record (Screen/Camera)”
- **HeyGen — Screen recording:** Yes. Last verified 5 September 2026. Source: https://www.heygen.com/pricing. Evidence: “Screen recorder”
- **Pictory — Stock video:** Yes. Last verified 5 September 2026. Source: https://pictory.ai/pricing/. Evidence: “5 million videos from Getty Images and Storyblocks”
- **HeyGen — Stock video:** Yes. Last verified 5 September 2026. Source: https://www.heygen.com/pricing. Evidence: “Stock Video Avatars 500+”
- **Pictory — Stock music:** Yes. Last verified 5 September 2026. Source: https://pictory.ai/pricing/. Evidence: “Premium music tracks 5,000”
- **Pictory — Templates:** Yes. Last verified 5 September 2026. Source: https://pictory.ai/. Evidence: “Templates Library”
- **HeyGen — Templates:** Yes. Last verified 5 September 2026. Source: https://www.heygen.com/pricing. Evidence: “Video templates 75+”
- **Pictory — Brand kit:** Yes. Last verified 5 September 2026. Source: https://pictory.ai/academy/how-to-create-and-apply-brand-kits-pictory-ai. Evidence: “The Brand Kits feature in Pictory AI lets you maintain a consistent look and feel across all your videos.”
- **HeyGen — Brand kit:** Yes. Last verified 5 September 2026. Source: https://www.heygen.com/. Evidence: “Brand Kit”
- **Pictory — Aspect ratios:** Yes. Last verified 5 September 2026. Source: https://pictory.ai/pricing/. Evidence: “Landscape (16:9) Portrait (9:16) Square (1:1)”
- **Pictory — 1080p export:** Yes. Last verified 5 September 2026. Source: https://pictory.ai/pricing/. Evidence: “Maximum Resolution 1080p”
- **HeyGen — 1080p export:** Yes. Last verified 5 September 2026. Source: https://www.heygen.com/pricing. Evidence: “1080p video export”
- **HeyGen — 4K export:** Yes. Last verified 5 September 2026. Source: https://www.heygen.com/pricing. Evidence: “4K video export”
- **Pictory — Watermark removal:** Yes. Last verified 5 September 2026. Source: https://pictory.ai/pricing/. Evidence: “No watermark”
- **HeyGen — Watermark removal:** Yes. Last verified 5 September 2026. Source: https://www.heygen.com/pricing. Evidence: “Watermark removal”
- **Pictory — Video generation minutes:** 200. Last verified 5 September 2026. Source: https://pictory.ai/pricing/. Evidence: “200 video minutes per month”
- **HeyGen — Video generation minutes:** 30. Last verified 5 September 2026. Source: https://www.heygen.com/pricing. Evidence: “Videos up to 30 mins”
- **Pictory — Team collaboration:** Yes. Last verified 5 September 2026. Source: https://pictory.ai/pricing/. Evidence: “Team workspace to share assets & collaborate on projects”
- **HeyGen — Team collaboration:** Yes. Last verified 5 September 2026. Source: https://www.heygen.com/pricing. Evidence: “Workspace collaboration”
- **Pictory — API:** Yes. Last verified 5 September 2026. Source: https://pictory.ai/pictory-api-integrations. Evidence: “Are Pictory APIs available? Yes! Pictory offers an easy-to-use API”
- **HeyGen — API:** Yes. Last verified 5 September 2026. Source: https://www.heygen.com/. Evidence: “HeyGen for Developers offers production-ready, scalable APIs”
- **HeyGen — Free plan:** Yes. Last verified 5 September 2026. Source: https://www.heygen.com/pricing. Evidence: “Free $0/mo”
- **Pictory — Free trial:** Yes. Last verified 5 September 2026. Source: https://pictory.ai/pricing/. Evidence: “GET FREE TRIAL”
- **HeyGen — Free trial:** Yes. Last verified 5 September 2026. Source: https://www.heygen.com/pricing. Evidence: “You can try HeyGen for free, no credit card required.”
- **Pictory — Monthly price:** $25. Last verified 5 September 2026. Source: https://pictory.ai/pricing/. Evidence: “$ 25   $29 per month, billed annually”
- **HeyGen — Monthly price:** $29. Last verified 5 September 2026. Source: https://www.heygen.com/pricing. Evidence: “Creator $29 / mo”
- **Pictory — Affiliate programme:** Yes. Last verified 5 September 2026. Source: https://pictory.ai/. Evidence: “Affiliate Program”
- **HeyGen — Affiliate programme:** Yes. Last verified 5 September 2026. Source: https://www.heygen.com/. Evidence: “Affiliate Program”